Template-Type: ReDIF-Article 1.0 
Author-Name: Nino SACHALELI
Author-Workplace-Name: Faculty of Business Administration, Grigol Robakidze University, Tbilisi, Georgia
Author-Email: sachalelinino@yahoo.com
Title: AGRITOURISM AS A BUSINESS IN REGIONAL RURAL DEVELOPMENT
Abstract: Nowadays, tourism industry is getting more and more popular and it plays an important role in
regional development. Agritourism development gives an opportunity to the region for economic
growth, agricultural development, social activities, employment opportunities and wellbeing.
Agritourism is a type of a new generation tourism that has sustainable development model with its
environmentalist features. Its development is based on the agricultural resources, traditions, natural
products, culture and traditions and strong family-based farming; all these features together can make
the region strong and play an important role in regional rural development. Georgia is a rich country
with agricultural resources that offer the possibility of agritourism industry development, as the
country appears to become more and more interesting for tourists. Unlike mass tourism, agritourism
attracts local tourist’s interest too, who finds the agritourism as the way of relaxation and as an
opportunity to run away from the busy social life.
The article with qualitative research analyses current Georgian rural development and its
potential, focusing on agritourism as a rural business, presenting its benefits, challenges and opportunities.
Classification-JEL: L83, Z32
Keywords:  rural tourism, rural development, regional development, agritourism, rural business
Pages: 89-100
Volume: 17
Issue: 1
Year: 2020
Month: 
File-URL: http://www.eadr.ro/RePEc/iag/iag_pdf/AERD2001_89-100.pdf
Handle: Repec:iag:reviea:v:17:y:2020:i:1:p:89-100