REFERENCES Adler, P. S. (1989), When knowledge is the critical resource, knowledge management is the critical task, IEEE Transactions on Engineering Management, 36(2): 87 – 94. Baida, Z., Akkermans, H., and Gordijn, J. (2005), Service classification versus configuration, in Proceedings of the Workshop on Product-Related Data in Information Systems (PRODIS 2005, in conjunction with Informatik 2005), Bonn, Germany, 22 September 2005 . Bielen, F. and Sempels, C. (2004), Proposition d'une échelle de mesure bidimensionnelle du concept d'intangibilité. Recherche et Applications en Marketing, 19(3): 21 - 44 Corrêa, H. and Corrêa, C. (2005), Critical analysis of the product - service dichotomy in operations management. Latin American Business Review, 6(4): 1 – 22. Di Tommaso, M. R. (2008a) Knowledge-intensive productions in contemporary international industry: firm strategy and industrial policy perspectives, paper presented at the conference "Global issues: European Union in a global context", Bucharest University of Economics - ASE, Bucharest, 16 May, 2008. Di Tommaso, M. R, (2008b) Contemporary international competition in "knowledgeintensive industries": firm strategy and industrial policy perspectives. studying the case of "Made in Italy" and "Made in China", paper presented at the "Special Guests SCUT Conference", South China University of Technology, Canton, 28 April, 2008. Di Tommaso, M. R., and Rubini, L. (2007) Industrial Policy for "new" industries in "old" Europe: virtual cluster in genetics in Italy. International Journal of Healthcare Technology and Management, 1(1): 503 – 521. Di Tommaso, M. R., and Baradel, A. (2008) Manifattura cinese e manifattura italiana. Analisi empirica e implicazioni per la politica industriale, L'industria - Rivista di economia e politica industriale, 3, luglio - settembre, Bologna, Il Mulino: 405 – 432. Di Tommaso, M. R., Paci, D., and Schweitzer, S. O. (2005) The geography of intangibles. The case of the health industry. In: M. R. Di Tommaso and S. O. Schweitzer (eds.), "Health Policy and High-tech Industrial Development: Lessons from the Health Industry", Edward Elgar, Cheltenham, UK, Northampton, MA, pp. 173 – 205. Hayes, R. B., and Wheelwright, S. C. (1979), The dynamics of process - product life cycles. Harvard Business Review, 57(2): 127 – 136. Hill, P. (1999), Tangibles, intangibles and services: a new taxonomy for the classification of output. Canadian Journal of Economics, 32(2): 426 – 446. Klenoski, D. B., Gengler, C. E., and Mulvey, M. S. (1993), Understanding the factors influencing ski destination choice; a means-end analytic approach. Journal of Leisure Research, 25(4): 362 – 379. Langford, B. E., Cosenza, R. M. (1998), What is service/good analysis ? Journal of Marketing Theory and Practice, 6(1): 16 – 26. Laroche, M., Bergeron, J., and Goutaland, C. (2001), A three-dimensional scale of intangibility, Journal of Service Research, 4(1): 26 – 38. Lashley, C., and Taylor, S. (1998), Hospitality retail operations types and styles in the management of human resources, Journal of Retailing and Consumer Services, 5(3): 153 – 165. Levitt, T. (1981), Marketing intangible products and product intangibles. Harvard Business Review, 59(3), May - June: 94 – 102. Lusch, R. F., and Vargo, S. L. (2006), The service-dominant mindset, Conference on Services Sciences, Management and Engineering Conference: Education for the 21st Century, October, 2006, New York . Polito, T., and Watson, K. (2004), The content continuum: extending the Hayes & Wheelwright process - product diagonal to facilitate improvement of services. Journal of American Academy of Business, 4(1/2): 406 - 412. Poon, S. (1999), The nature of goods and internet commerce benefit: a preliminary study. Proceedings of the 32nd Hawaii International Conference on System Sciences, Volume 5: 5010 – 5017. Rubini, L. (with Di Tommaso, M. R., and Baradel, A.), Export overlap between "Made in Italy" and "Made in China". Data analysis and industrial policy implications. paper presented at the XI EUNIP (European Network on Industrial Policy) Conference, San Sebastian, September, 2008. Schmenner, R. W. (1986), How can service businesses survive and prosper ? Sloan Management Review, 27(3): 21 – 32. Schroiff, H.-W., and Arnold, D. (2003), Managing the brand - product continuum in global markets. The Harvard Business School Colloquium on the Globalization of Markets (March, 2003). Shostack, G. L. (1977), Breaking free from product marketing. Journal of Marketing, 41(2): 73 – 80. Vargo, S. L, and Lusch, R. F. (2008), From goods to service(s): Divergences and convergences of logics. Industrial Marketing Management, 37(3): 254 – 259. Webber, A. M. (1993), What's so new about the new economy. Harvard Business Review, 71(1): 24 – 42. Winsor, R. D., Sheth, J. N., and Manolis, C. (2004), Differentiating goods and services retailing using form and possession utilities. Journal of Business Research, 57(3): 249 – 25